Fast content marketing is all about deriving the best approach to bring value to your audience while maximizing your marketing budget. Technology has advanced, and AI content has become a significant part of doing business. But how do you know when it’s the right time to use AI content over human-written content? Let’s look into how to use each style best, so you’re churning out high-quality content for your marketing campaigns.
AI-Written Content: Efficiency and Volume
Where AI-written content shines is in efficiency and high volume. If you need quality blog posts, social media updates, or product descriptions quickly, AI is beneficial, especially with a tight marketing budget. AI tools cost a fraction of what human writers charge, allowing you to generate leads faster. Personalized email campaigns and targeted ads created by AI can reach more people, increasing lead generation. This helps grow marketing campaigns by tailoring content that resonates with your target audience.
AI can create an immense amount of text, although sometimes at a level of quality below that of human writers and editors. Some may have ethical concerns for respecting originality and authenticity with AI-generated content, which can be worrisome when it comes to compromising the credibility of your brand.
Human-generated content: quality and connection
When it comes to content that needs emotion, human-generated content is irreplaceable. In this regard, experienced writers and editors can create compelling stories, unique brand voices, and fantastic content, among others. This human approach helps build trust and long-term relationships with your audience.
Thought leadership articles and in-depth blog posts greatly benefit from the unique insights and expertise that only humans can provide. Such content is likely to raise sales and reduce bounce rates within your site. In addition, human writers can tackle issues of ethics with ease, and they ensure the values of any given content are within the expected standards.
Striking the Right Balance
The best way to use both AI and human-written content is to attain a balance between the two approaches, utilizing the strengths of each. Use AI where efficiency and scalability matter such as in generating routine updates and performing initial data analysis, among other things. Then, use human writers to produce high-quality, strategic content requiring creativity and an individual touch.
Blending AI with human content will enable you to get the most out of your marketing campaigns for maximum sales growth. The effectiveness of your content marketing campaign depends on the value delivered through engaging content that addresses your target audience’s needs.
Feature photo https://unsplash.com/@allisonsaeng
