In today’s job market, video applications are becoming increasingly popular among employers. The idea is to make the hiring process more personal by allowing candidates to showcase their personality and communication skills. While this approach may work well for certain industries, many writers are expressing their concerns about being required to submit videos for writing jobs.
For writers, their work has always been their voice. A well-written article, an engaging blog post, or an insightful piece of content tells employers far more about a writer’s abilities than a video ever could. Yet, the growing trend of video applications is leaving many writers frustrated. Many feel excluded from opportunities they might excel in.
Why Writers Feel Video Applications Miss the Mark
Writing is an art that depends on words, creativity, and the ability to communicate effectively through written content. Requiring video submissions for writing roles shifts the focus away from what truly matters: the quality of the writing. Many writers feel that these applications prioritize appearance, speaking ability, and charisma over actual talent.
There’s also the issue of judgment based on age, appearance, or demeanor. Several writers have shared their concerns that video applications open the door for unconscious bias. Instead of being evaluated on their expertise and skill, they worry they’re being judged on factors that have nothing to do with their ability to write compelling content.
Not all writers are comfortable on camera. Writing is often a solitary profession. Many writers choose this career because they excel in expressing themselves through words. They’re just not comfortable with video presentations. For these professionals, a video application can feel more like a barrier than a stepping stone to success.
How Employers Can Rethink Their Hiring Process
If you’re an employer seeking talented writers, it’s worth reconsidering whether video applications are the best tool for finding the right fit. Here are some suggestions to make your hiring process fair and effective:
- Focus on Writing Samples
Writing samples are the most direct way to assess a writer’s skills. Request diverse samples that showcase their range and ability to adapt to different tones, audiences, and formats. This approach keeps the focus on what matters most: their writing ability. - Use Written Questionnaires
Instead of video questions, consider having candidates answer written questions. This allows you to evaluate their communication skills and creativity in the medium they’ll be working in. Also, it eliminates the bias that can come with seeing a candidate on camera. - Allow Flexibility in Applications
If you want to include a personal element in the hiring process, offer candidates the choice between submitting a video or a written statement. This gives candidates who prefer written communication an equal chance to shine. - Conduct Fair Interviews
Save face-to-face evaluations for later stages of the hiring process, when it’s necessary to assess interpersonal skills. By this point, you’ll have already reviewed the candidate’s work and determined if they’re a good match based on their talent, not their appearance. - Create an Inclusive Hiring Environment
Be mindful of how your application process might unintentionally exclude talented individuals. Acknowledge that great writers come in all forms and that their skills can’t always be judged through a lens or a microphone.
Why the Focus Should Be on Writing
The essence of a writer’s job is to create content that resonates with an audience, delivers value, and achieves specific goals. This requires strong research skills, creativity, and a knack for storytelling. None of these qualities can be fully captured in a video. By prioritizing writing over appearances or speaking abilities, employers can ensure they’re hiring the right person for the job.
Just a Thought
The trend of video applications might be growing in some industries, however, that doesn’t mean it’s suitable for every profession. For writers, their portfolio and work should be the centerpiece of their application. Employers looking to hire the best talent should consider whether their hiring practices align with the unique nature of the writing profession.
By focusing on skills rather than appearances, businesses can create a more inclusive hiring process that attracts exceptional writers. These are people who can take their content to the next level. Writers want their words to speak for themselves. Shouldn’t that be enough?
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