How to Use Social Media to Connect with Customers

Social media is an amazing tool that lets you connect with and bring in new customers. When used correctly, the reach of your audience is limitless. Use social media to your advantage by responding to complaints, asking for reviews, and using targeted ads.

Respond to Complaints

Unfortunately, there will always be a customer that does not like the service you provide. On your social media pages, you may have customers that leave bad reviews and negative comments on your posts. The best thing you can do for your business is to work with the customer to give them a positive experience. Reach out to your customer individually to remedy the problem, that will be much more professional than a public conversation. After the issue has been resolved, you can always reply to their comment with your solution or ask for them to follow up with their new opinion of your business.


Ask for Reviews

A potential customer’s perception of you will largely be determined by the reviews previous customers leave you. Individuals are much more likely to leave negative reviews which can make it difficult for highlighting the good work that you’ve done. Don’t be afraid to use social media to showcase your work and ask customers for reviews. Instagram can be a great place to display visuals of your work and ask customers to do the same. This is a great way to get positive interactions with your current customers and grab the interest of potential clients with interesting content along the way.


Use Targeted Ads

When done correctly, social media can be the cheapest and most effective way of advertising your business. To properly invest in online advertisements, you must know your audience and what platform they are most likely to use. For example, a product targeted toward gen z will have little success on FaceBook, just as a product targeted for elderly will have no pull on TikTok. You can reach more customers by developing targeted ads with a target audience. A target audience is anything like age, race, religion, or geographical location. Focus your money on specific groups to run a more effective ad campaign.


How customers perceive you will greatly determine the success of your business. Social media has a major impact on how you reach customers. Use social media to connect with customers by responding to complaints, asking for reviews, and using targeted ads.

Read this next: How to Maintain Goodwill With Your Customers

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