Times may not be normal for your business. Your store may not be filled with customers or your restaurant may not have people waiting out the doors, but your business can still move forward. You can still run a successful business even in the midst of a global pandemic. Even though your doors are closed to the public, there are several ways to let your customers know you’re open and ready for business.
Do More Online Advertising
Doing more online advertising and social media outreach is a great way to let your customers know that you’re still open for business. If it has been a while since you have updated your website or social media accounts, make that top priority. If you don’t maintain a current website or social media account, your business not only looks closed, but may also look unreliable. Make sure your website is easy to navigate and user friendly. On your social media account, regularly post pictures of your merchandise to help customers know that you are current and up-to-date.
While your physical location may be close for now, there is no reason to make that space useless. Instead, use the outside of your physical location to post signs to indicate that your business is still open and selling online. Large banners on your storefront can provide customers with essential information about your business operations. Showcase who you are, where customers can go to make purchases online, new merchandise or sales, and COVID related advertising.
Curbside Pick Up
During these unprecedented times, many companies are finding a lot of success with curbside services. Making room for curbside services helps your customers know that you are still in business and that you are willing to be flexible given the situation.
Make sure to adequately advertiseyour curbside services online, through social media, and outside your physical location. If you don’t let people know that you offer curbside options, your services will go unnoticed. Make it an easy system and frequently post about it on all of your social media accounts.
It isn’t too difficult to maintain business, even during these unprecedented times. This is a time for you and your company to be open and willing to be creative, adapt quickly, and think outside of the box. Doing so will ensure that business will continue well into the future, no matter the difficulties.
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