Your business needs to be visible. Regardless of how amazing your business is, if consumers aren’t aware you exist, they won’t come to you. The more visibility you have the easier it will be for consumers to notice you. So how do you make a more visible presence for your business?
Advertising is something every business should be doing in some form. Small businesses don’t tend to have the budgets for marketing that larger corporations have, but that doesn’t mean they can’t advertise effectively. There are plenty of less expensive advertising methods that can be employed to great effect. Smaller businesses would do well to focus on local advertising, since that’s where the majority of their business is likely to come from. If you have a business website, use targeted advertising to get your business in front of potential consumers.
Join Local Business Organizations
Networking is an important tool for getting your business noticed, and joining a local business organization can be a great way to do that. These organizations can be a great opportunity to connect with others in your industry if it’s an industry-specific organization. If it’s not industry-specific, but for the local business community in general, this can also be a great opportunity and could open doors you didn’t even think about touching. Depending on how the group is set up, you may need to pay a fee based on how large your business is, or it may be free altogether. Keep in mind that those that are free are often those that operate online.
Use Social Media
Between LinkedIn, Facebook, Instagram, YouTube, and Twitter, social media allows businesses to connect with consumers in ways they couldn’t before. Successful social media advertising campaigns can be great for putting your business in front of new consumers, potentially across the world. If you choose to use social media, plan to be in it for the long haul. Consumers will want to see regular posts, relevant content, and timely responses to their efforts to reach out. If you go dark for a length of time, you’ll lose visibility and consumers who interact with you primarily through social media might start to wonder if you’re still in business.
Blog for SEO
It’s in the best interest of your business to appear as high on search engine results as possible. One of the ways you can work on improving your ranking is by creating a blog for your business full of high quality, relevant content. Most people who visit websites do so to look for information, and having a blog can be a great way to deliver that information in addition to the other pages on your website. Blogging also gives you an avenue to utilize keywords that can help with SEO efforts by marking those pages as being relevant to various searches. Blogging isn’t a cure-all solution, but it can improve your digital marketing efforts.
Claim Business Listings
When people search for goods and services online, the preference is often to get them locally when possible. If you want to be more visible to these online searches, you need to claim your local business listings. This will help you show up on the list of search results. There are a variety of listing platforms available where you can list your business. For best results, claim business listings on both general business platforms and industry specific ones. Make sure that when you claim your listing you have accurate contact information on it. If your address or phone number are incorrect you won’t see the benefits from having claimed your listing.
Encourage Customers to Leave Reviews
Reviews are another significant factor in how visible your business is. Business reviews have a positive impact on SEO results. They also have a serious impact on whether or not consumers choose to give your business a try. If your customers have had a positive experience with the goods and services offered by your business, encourage them to leave reviews on the different platforms your business uses. Google, Facebook, Yelp, and even your own business’s website can be great platforms to have positive reviews on. Of course, not all the reviews you get will be positive, but by responding appropriately to negative reviews you can help mitigate any harmful impact they may have.
Make Your Site Mobile Friendly
With more and more consumers searching for businesses on their phones, it has become increasingly important for businesses to make their sites formatted to be mobile friendly. If consumers perusing your site on their phones become frustrated with your formatting because it isn’t suited for smartphones, they will likely leave without further exploration. This can have a negative impact on your bounce rate, which can hurt your search engine rankings. On the other hand, a well-formatted site will see greater conversions, leading to more website traffic, more positive reviews, and better rankings.
Become a Sponsor
Building your online presence isn’t the only way to become more visible as a company. One of the ways you can appeal to your local community is by becoming a sponsor. You might sponsor sports teams from the local schools, or you could sponsor individual events. School programs will often solicit sponsorships from local businesses. In exchange for funds, the business is often listed on signs and in programs that end up in front of hundreds of potential customers. Businesses with bigger budgets for this sort of expenditure might also consider sponsoring municipal properties such as stadiums, parks, or event centers. This often comes with having the name of the business as a part of the name of the property. Every time anyone says the name of the property, they’ll be talking about your business as well.
If your business is to be successful, it needs to attract consumers. To do this, it has to be visible enough for people to notice it. There are a variety of methods and strategies you can employ to do this. When choosing which methods to use, don’t forget that for best results you need to be visible both online and offline.
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